About

Understanding why people behave the way they do.

Traditional AI tells you what happened. The real challenge is understanding why people do what they do, and what would actually change it.

Antoine Ferrère

Antoine Ferrère

Co-founder & CEO

Basel, Switzerland

Former Executive Director and Global Head of Behavioral & Data Science at Novartis, where he was the first to combine AI with behavioral insights to improve ethical decision-making. His work helped resolve one of pharma's most significant compliance cases.

Published in MIT Sloan Management Review, Harvard Business Review, and Gartner. President of the Behavioral AI Institute, a non-profit dedicated to ensuring AI development is informed by deep knowledge of human behavior.

Pierre Drescher

Pierre Drescher

Co-founder & CTO

Burlington, United States

Previously co-founded BentoBox, where as CTO he scaled the platform to serve thousands of restaurants. The company was acquired by Fiserv (NYSE: FI) in 2022, where he continued as CTO of Restaurant Solutions.

He's spent nearly two decades turning ambitious ideas into reliable platforms that work at scale.

What we believe

Behavioral AI is an emerging discipline.

Behavioral AI sits where behavioral science and artificial intelligence converge, transforming how we understand human behavior. Language is where psychology meets AI, revealing not just what people say, but how they say it.

We build on the semantic capabilities of advanced AI models to scale expert research methods and rigorous science in unprecedented ways. We make behavioral expertise accessible to any team, so decisions at every level are grounded in how people actually behave.

Why we started lumenx

Innovation fails when we don't understand how to help people follow through.

Leaders don't need more evidence of what works in theory. They need to know how to get people to follow through. We built lumenx to bring behavioral science to scale, so teams can identify the real barriers to innovation: from medication adherence to program adoption, clinical trial retention to behavior change at scale.

Backed by leading institutions

Co-founders of the Behavioral AI Institute

Ready to see what behavioral evidence looks like for your team?

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